Understanding
the why of Emplify

Why is it so important to take a human-centred approach to the innovation challenge and what will it do for your innovation culture?

Innovation is not delivering

Innovation Importance 80%
80% of executives claim innovation is important to their future success

McKinsey

Innovation Failure Rate 70-90%
Shown by multiple studies covering disruptive and incremental innovation failure rates

Harvard Business Review

Costing an estimated 
$2.2 Trillion a year

Based on global R&D expenditure

One foot out the door

One foot out the door

Unnoticed brilliance

Unnoticed brilliance

Lacking valuable insights

Lacking valuable insights

Tribes working in silos

Tribes working in silos

Many workplace cultures 
are not fit for innovation.

Working in a bubble that doesn’t include the customer

Working in a bubble that
doesn’t include the customer

Loudest voice in the room

Loudest voice in the room

Unmotivated

Unmotivated

Lack of synergy

Lack of synergy

So, why is that?

An Over-Emphasis On Product And Process

Cultures Still Running On Principles Of The Industrial Age

Culture Step-Change Programmes Fall Short

Whilst there‘s a wealth of amazing  methodologies and tools to help us innovate; success relies on the people that use these tools and practise the methods.
It is typical for organisations to focus on efficiency, uniformity, stability and predictability. However, these aspects often fly in the face of innovation’s need to experiment, take risks and think outside the box.
They fail to account for the complexities of human behaviour. Human beings are inherently biased towards the status quo and resistant to change.

The Empathy Deficit

The empathy deficit is taking a huge toll in the workplace, impacting growth and ultimately, the bottom line. A recent study by Businessolver on empathy, showed only 25% of employees believe that their companies demonstrate sufficient empathy, even though many CEOs are acutely aware of the deficiency.

An Over-Emphasis On Product And Process

Whilst there‘s a wealth of amazing  methodologies and tools to help us innovate; success relies on the people that use these tools and practise the methods.

Cultures Still Running On Principles Of The Industrial Age

It is typical for organisations to focus on efficiency, uniformity, stability and predictability. However, these aspects often fly in the face of innovation’s need to experiment, take risks and think outside the box.

Culture Step-Change Programmes Fall Short

They fail to account for the complexities of human behaviour. Human beings are inherently biased towards the status quo and resistant to change.

The Empathy Deficit

The empathy deficit is taking a huge toll in the workplace, impacting growth and ultimately, the bottom line. A recent study by Businessolver on empathy, showed only 25% of employees believe that their companies demonstrate sufficient empathy, even though many CEOs are acutely aware of the deficiency.

The result? Cultures that are the very opposite of what's needed for successful innovation.

Emplify tackles these challenges in your organisation, by embedding innovation into your culture

Commit To Being An Organisation With Innovation Mojo
Benchmark And Track Your Innovation Culture
Practise Habits That Support Successful Innovation
Find out how Emplify works
Start building a culture with true Innovation Mojo today.
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